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Commercial Voiceover
Commercial voiceover is an important link between companies and consumers. Through this broadcasting tool, useful information about products and services can reach the public. Commercial voiceover for television commercials, radio ads, and other platforms should be natural, conversational, and relatable.
Working with a commercial professional voice actor is essential in creating memorable commercials that will keep listeners engaged. Industry professionals can adapt their vocal stylings and deliveries to illustrate brand identities and bring a commercial voiceover to life.
Many of us grew up on commercial voices that were more dramatic, over-the-top, and announcer-like. Over time, the style of commercial voiceover has evolved to feature more authentic and familiar qualities. Commercial VO artists are tasked with bringing their real selves to projects with their genuine humor, empathy, and creativity.
Commercial Videos
Why Pick Tom
The best way to describe Tom’s voiceover stylings is as the relatable guy next door. Listeners feel like they know him, and his genuine warmth shines through in each of his projects. Tom is known for his youthful and genuine quality on the mic. He can create lasting connections with consumers through his trustworthy voice over services.
Highlight Your Brand’s Personality
Being a skilled actor is only one of the qualities that makes a successful commercial voiceover artist. With a good head for business and an awareness of each brand’s unique identity, Tom is able to highlight specific brand personalities in each project he voices.
A Versatile Voice For Your Product Or Service
It’s no secret that commercial voice acting requires versatility. As brand identities evolve, Tom’s performances evolve along with them, and he prides himself on his ability to deliver fresh and current takes on commercial copy.
Tom is able to voice products and services for a vast audience of all ages. Whether your service is geared toward children or adults, Tom’s commercial VO reaches all kinds of listeners. Additionally, he has an awareness of the varying interests of consumers and always aims to highlight them in his deliveries.
Familiar And Warm Approach
One of the qualities that commercial brands value most is familiarity. Working with a professional voice over artist who is familiar, warm, and approachable is crucial. Where once commercial narrators sounded more like announcers and hosts, now listeners truly want to hear from someone they can rely on. Tom’s welcoming and accessible reads are an asset to commercial clients seeking familiarity and warmth.
Reaching Your Target Audience
The mark of a great commercial voice-over artist is their ability to reach your target audience. Tom is both skillful and effortless in this area, making lasting impressions on a wide audience. With an awareness of varying demographics, interests, and needs, Tom tailors each voice-over to create a truly individualized experience for each listener.
Versatility On The Mic
Tom is an uninhibited commercial voice actor with a high level of creativity. His knowledge of various brands and styles has made him a versatile artist. He enjoys bringing his own ideas to the table as well as collaborating with clients to find the right voice, read, or interpretation.
He views each commercial VO script as unique, and he enjoys bringing his individuality to each one. Tom’s natural voice has a memorable and lasting impression on listeners. His genuine warmth, enthusiasm, and ability to connect makes him a great asset to commercial projects.
Humanity And Trustworthiness
Today’s listeners are more likely to engage with products and services from a trustworthy source. An honest and direct voice over delivery helps consumers feel that they are in good hands. Tom’s human and real sound helps him to connect with listeners. He captures the energy of a trusted friend or neighbor, creating effective and memorable reads.
Mastering A Neighborly Sound
As mentioned above, Tom is the quintessential guy next door. He’s the friendly neighbor everyone wishes they had. With a genuine and approachable voice, he has mastered the neighborly sound. This makes him a very desirable candidate for all different types of commercial voiceover.
Tom’s Commercial Voice Over Services
When searching for a commercial voiceover artist with that special something, it’s helpful to remember that there are many applications of commercial content. From home and lifestyle to kids’ content and tech to entertainment, the possibilities are endless. Tom enjoys bringing his skills to all of these commercial categories and more.
Home And Lifestyle Commercials
Home and lifestyle brands value relatable commercial voice over artists for their ads. This helps them paint a picture of comfort, leisure, and productivity for the consumer. Tom’s friendly and reliable deliveries make him the perfect candidate for home and lifestyle commercials covering a wide variety of products and services.
Kid Friendly Commercial Content
A huge percentage of commercial voiceover content is geared toward children and families. These types of commercials require an energetic, upbeat, and positive voiceover artist to reach a youth audience. As a warm and nurturing parent himself, Tom has a strong ability to reach children and their parents with his well-rounded skill set.
Tech And Mobile Commercials
Because tech and mobile commercials advertise new technology including smartphones, computers, tablets, and other devices, they require smart and savvy voice-over artists. These narrators should be able to educate listeners and promote new products, encouraging audiences to engage with the latest technology. Tom is able to deliver intelligent and informed reads that listeners can trust.
Food And Beverage Advertisements
The food and beverage category of commercial advertising is extremely vast and covers a wide array of content. These commercials cover groceries, food delivery brands, restaurants, soft drinks, alcohol brands, and so much more. There is truly something for everyone, and the voiceover artists who deliver food and beverage commercials need to have a strong knowledge of various brand personalities.
When clients choose Tom Aglio, they will be working with an artist who appreciates the varied interests and tastes of consumers and always interprets commercial copy with the customer in mind.
Sports And Leisure
From the big game to major sporting events and vacations to family activities, sports and leisure commercials are a popular and effective form of advertising. The voices we hear on sports and leisure ads should encourage us to get involved, see the world, take a leap, and join in the fun. Tom is a voiceover artist with a vibrant and lively sound that captures the sports and leisure style in an unforgettable way.
Start Engaging
What Tom Aglio loves most about commercial voiceovers is that they are always new and challenging in the best way possible. He loves the opportunity to connect a brand to real people and show them that he can make life a little bit easier. His favorite challenge is conveying real human emotions and showcasing his authenticity in a short 15 or 60 second spot.
Tom’s many years of experience in the industry are an asset to any commercial team. He is eager to create new and lasting relationships with clients and make positive connections with industry professionals and listeners alike.
To learn more about working with Tom Aglio, a professional male commercial voiceover artist, reach out today for more information!
Frequently Asked Questions
Every voiceover artist is unique, and I believe there’s room for everyone, but since I have a relatable and approachable sound, I’m a good match for many types of VO content. I’ve also been in the industry for over two decades, so I bring a high level of experience that helps me adapt well to different brand styles. And I really enjoy it, which I think always comes through in my reads.
Every voiceover artist is unique, and I believe there’s room for everyone, but since I have a relatable and approachable sound, I’m a good match for many types of VO content. I’ve also been in the industry for over two decades, so I bring a high level of experience that helps me adapt well to different brand styles. And I really enjoy it, which I think always comes through in my reads.
I’m happy to say I do pretty much any voiceover genre you can think of. I love commercial and animation, but I am also available for eLearning, explainers, medical narration, video games, automotive, audiobooks, and corporate narration. I love working in different genres and serving different audiences.
Yes, this is definitely an option for clients! I’m equipped with Source Connect and generally available for live directed sessions. I enjoy collaborating with clients in real time and seeing what we can create together.
In addition to my regular voiceover services, I also offer coaching options including direct marketing and voiceover career coaching. I think understanding the business of voiceover is essential for every voice actor, and I love working with other artists in the industry to make the most of their careers.
Yes, collaboration with creative teams is a regular part of the process. Whether you're an ad agency, video production company, or in-house marketing team, you'll receive professional communication, file delivery, and flexibility to keep your workflow smooth and efficient from start to finish.
Yes. If you want to hear how the voice fits your script before committing, you can request a short custom audition. This helps ensure the tone, pace, and delivery align with your vision and gives you confidence in moving forward with the full recording.
Yes. Whether you need an energetic promo read, a warm and friendly tone, or a bold and authoritative delivery, your commercial voiceover can be tailored to match your brand’s personality. Provide direction or reference samples, and the performance will be crafted to fit your specific needs.